Product Overview
Home Plus Products Inc. was founded in July 1999 under Media Wave by a diverse group of entrepreneurs who recognized a large void in the home products marketplace. Big box retailers focused on mostly low-end mass-appeal products, and specialty retailers were forced to sell a limited range of high-priced products or excessively-priced installation/service contracts to survive. Unfortunately, many of these specialty retailers also showed fierce loyalty to the "status quo," reluctant to adopt new product lines or brands and fearing losing access to the products that kept them afloat. As a result, many consumers were not exposed to many innovative and superior products. Media Wave recognized the opportunity to use the reach of the Internet to provide consumers with access to a wide array of unique and innovative products not available at most traditional stores.
